BRAND


What's Popular

Q&A: COALCHELLA CREATORS

Image
COALCHELLA 2018 Written by: Zebrina Garcia

We've all heard of Coachella but have you heard of COALCHELLA? Built on the sandbox video game, Minecraft, the spontaneous group of individuals who brought you the iconic Minecraft Birthday Party, presents a new innovated way of bringing live DJ sets to a bigger audience. Composed of dynamically built stages, the event exhibits a wide variety of monuments and interactive structures for hundreds of visitors who want to experience what an online show is truly like. You can expect to catch sets from a brilliant selection of artists such as IRL festival headliners Electric Mantis, ANAMANAGUCHI, and Y2K to recognizable SoundCloud natives like quickly, quickly, warpstr, or William Crooks. The roster is just as insane as the realm itself. But to take this URL fest a step further, visual artists OM_NEB, Elena Fortune, mushbuh, and kikkujo are doing merch items for the players' to rep while roaming the land of Coalchella! Taking action this S…
Read more

NEW MARK REDITO RELEASE

Image
"CLOUD KEEP" - MARK REDITO FT. ABBI PRESSLA producer, Mark Redito, is back again with a brand new release titled, "Cloud Keep" featuring the lovely voice of Abbi Press. This delicate track revolves around love, spontaneity, and fantasy. The whispering vocals and playful drums wrapped in sweet synths wholeheartedly keep the song in a light and groovy mood. Paired with the new release of the track, Redito also surprises us with a wholesome music video emulating the song's character and story perfectly! It's one to enjoy on a warm spring day with a loving individual right by your side! Below take a listen to Mark Redito's "Cloud Keep" featuring Abbi Press!

Watch music video HERE!

Follow Mark Redito on:
SoundCloud
Twitter

Follow Abbi Press on:
SoundCloud
Twitter

Artwork by: Marina 

Read more

MEDIUM: BARON LANTEIGNE

Image
BARON LANTEIGN Written by: Zebrina Garcia
If anyone is pushing the elements of visual art, it's Canadian resident, Baron Lanteigne. His digital practice holds your attention to different elements of perspective by using tools of video, sound, programming, and electronics. Diving into a virtual realm of his imagination, each project consists of ambitious human and digital conversions. Lanteigne progressively reforms the way art can be applied, digested, and displayed. For our next MEDIUM feature, read about Baron Lanteigne's journey in his artistic development and process.




How long have you been creating art?

 idk
What is your typical process for creating a virtually immersive piece?
A typical animation requires the artist to frame the action and only create what is within the frame. This type of framing allows for very strong storytelling because every frame introduces a meaningful element or event and each frame is isolated from the other by a cut.
In my case, the process is clos…
Read more